Print + Web

Web/Graphic design, user interface design, identity and branding, color and design, photography, illustration, art direction, layout, ads, look books, photoshop work, prompt artist.

Education

Bachelor of Arts in Industrial Arts, Emphasis in Graphic Design
California State University, San Francisco
Summa Cum Laude

Skills

Employment

FREELANCE
Art Director/Designer / May 2013 - Present / Los Angeles, CA
As a freelance designer, work on a series of projects involving art direction, web/graphic design, logo design, photography, and illustration.

• Intuitive solutions focused on clients’ needs and goals

• Present customized, multi-option approach for clients

• Create original AI artwork for storyboarding and/or design

BROKEN ENGLISH JEWELRY
Design/Website / June 2023 - April 2024 / Los Angeles, CA
Manage Shopify website and design for web and print, including UI design and layout for site pages and social media posts. Coordinate with marketing and development teams to optimize site performance, traffic and sales. Handle all Photoshop needs (including color correction, background removal, sizing for web, etc).

• Redesigning site pages and reimagining press and blog pages

• Redesigning email template and managing seamless transition to new platform

• Working with jewelry designers and photographers to optimize imagery on site and on email displays

• Hiring and working closely with third-party development agency to implement best design practices across all channels

• Continually improving site and visuals with design trends and best practices

• Key takeaway: Since I joined BE, the company has seen a significant increase in newsletter sign-ups and total customer spend, resulting in increased sales (especially during our Black Friday/Cyber Monday sale and in December 2023, when online sales increased by 170% compared with the same period in 2022)

OUTLOOK AMUSEMENTS
Art Director / Sept 2006 - May 2013 / Burbank, CA
As the Art Director, formulate design concepts and presentation approaches in art work, imagery and layout design. Generate creative ideas and concepts to fulfill project needs for online products (site redesign/flow, seasonal campaigns, user experience, etc) and offline products (print postcards, banners, corporate collateral, etc).

• Supervise graphic designers, photographers, production artists and creative freelancers

• Collaborate with members of the marketing team to develop strategies for advertising campaigns

• Work with copywriters to develop strategies for advertising campaigns

CITYSEARCH
Web Designer / June 2005 - Aug 2006 / West Hollywood, CA
As a Web Designer, collaborate with Product managers, technology and content to translate product strategy, user research and business requirements into highly usable, engaging products.

• Create graphics for ad placement on partner sites

• Create mock-ups for potential sponsored section pages and create HTML emails

• Hand-code HTML

MEZI MEDIA
Web Designer / Apr 2003 - May 2005 / Monrovia, CA
As the lead web/graphic designer for Mezi Media's websites, responsible for creating, developing and maintaining content for new and existing sites, including Couponmountain.com (plus 9 international sites), Shopica.com, MoreRebates.com and Smarter.com.

• Set all design guidelines from page mock-ups to icon illustration

• Implement hand-coded HTML template pages

YAHOO!
Designer / User Experience Jun 2000 - Jul 2002 / Sunnyvale, CA
As a merchandising designer for Yahoo!'s Shopping property, create and schedule ads to run throughout the network. Create template product pages for merchants as well as in house promotions.

• Ensure the consistent visual presentation of several Yahoo! properties

• Translate UI requirements into online visual user interfaces

• Created prototypes, clean up and debug HTML files

Travel

Russia, Austria, China, England, Ireland, Scotland, Finland, Sweden, Holland, Spain, Italy, Sicily, France, Greece, Australia, Mexico, Canada, Israel, Dominican Republic, Panama, Croatia, Bosnia, Switzerland

Client List

JEWELRY
Harwell Godfrey, Shay Fine Jewelry, K. Brunini, Rahaminov, Stacked x Reservoir, Sarah Hendler, Established Jewelry, Miseno, Signet, Aaron Henry, Sylvie, Heidi Carey, Neha Dani, David Alan Jewelry, SRW, Outlaw Atelier, Twila True, Freestone Peach, Ezole, Jubilee Jones, VTse, Vittorio B. Fine Jewels, Chrysmella, Mike Joseph, Eighternity, Janvier, Have Jewels Will Travel, M3 Collections, Asbury Adams, Gold & Smoke, Eliza Page, Pura Gracia

BEAUTY + WELLNESS
Esalen Institute, Wellbeing with Chelsea, Sarah Swanson Beauty, Sweet Tea Apothecary, Sparks Dental, Heal Well Nutrition, Jennifer Caryn Brand Nutrition, Nykki Hardin Nutrition, Dopamine RX, Seva Living, Speech & Voice Works, Schneider Psychology, Carlos Protzel Therapy, Scott Harris, PhD, Positive EyeOns Optometry, Pause Float Studio

ENTERTAINMENT + PRODUCTION
Lyn Paolo, Ava Otto, Dollar Shave Club, MEL Magazine, Capital Arts Entertainment, Third Law Production, Prymmo, 26 Rogues, Comedy Improv Traffic School, The Wayne Theatre

PR + MARKETING + EVENTS
Couture, For Future Reference, WJA (Women's Jewelry Association), PGI (Platinum Guild International), Luxury Brand Group, The Product Agent, Communique, Blink Creative, LupRocks, JCK Events, MARK’D, Neon Sandcastle

ART + DESIGN
Renee Rizzuto Interior Design, Ray Art Design, Art Dimensions Online, Art Punch

MUSIC
Eastman Guitars, Eastman Strings, Eastman Winds

NON-PROFIT
ZEZE Collective, Momma Mosaic, NAMI, Jobs to Grads

PETS
Bark Williams, Tracy Kuhnin Pet Photography, Noah's Barc

WRITING + CONTENT CREATION
Alyssa Shelasky, Jill Newman, Michael Slenske, Shira Levine, Ann Anderson Evans, Vanessa Torres, Victoria Gomelsky